February 21, 2011

Vol. 26 , No. 09   


View Entire Issue (Vol. 26 , No. 09)


The Upside of Irrationality
DAN ARIELY
FRIDAY, MARCH 4, 2011
Mary Pickford Auditorium, 4:00 p.m.

Dan Ariely is the James B. Duke Professor of Psychology and Behavioral Economics at Duke University and is the founder of The Center for Advanced Hindsight. Ariely holds an M.A. and Ph.D. in cognitive psychology from the University of North Carolina at Chapel Hill, and a Ph.D. in business from Duke University. Apart from his prolific academic writing, he published two popular books, one titled Predictably Irrational: The Hidden Forces that Shape Our Decisions (2009), and the other titled The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home (2010), both of which became New York Times best sellers.

In his lecture at Mary Pickford Auditorium, Professor Ariely will discuss some of the challenges and underlying benefits of irrationalities in our day-to-day life. Using behavioral economic principles as a starting point, he will look at how these irrationalities affect our day-to-day behaviors both in the workplace and in our personal lives.

Dan Ariely’s visit to CMC is jointly sponsored by the Robert Day School for Business and Finance and the Marian Miner Cook Athenaeum.