Identity Guidelines and Logo Signatures
Today’s academic environment is an increasingly competitive one. Rankings, ratings, the internet — all give potential students, faculty, parents, and donors more options to evaluate our institution than ever before. The implementation of the new Leadership Signature identity program for CMC is one avenue of the experience we have direct control over. The updated visual identity reflects CMC’s style and character, as well as its traditions, strengths, and values. The new identity and corresponding guidelines have been developed to help CMC create a stronger academic posture and a more cohesive look and feel for touchpoints with any of our constituents.
Communications are one of the keys to the success of Claremont McKenna College. Whenever anyone at CMC creates a brochure, newsletter, web site, signage, or other communication piece, it represents the entire institution. It is important that we present a consistent look, feel, and level of quality in all of our communications. While no guide can cover all possible issues or situations, this document provides guidelines for any communication vehicle that impacts the college’s reputation — be it print, electronic, or other visual elements.
Careful execution of the identity program as it has been designed will ensure a successful rollout and long-term implementation.