This semester has been a blast. I’ve found something I’m truly passionate about—marketing—an area of business that blends both my analytical and creative sides. I’ve also had the opportunity to engage with alumni and my peers in one of the most cutting-edge, innovative areas in the world.
For the past 8 weeks, I’ve been working at Sumo Logic, a startup, which transforms Big Data, logs into new sources of operations, security, and compliance intelligence. Founded in 2010, Sumo Logic is backed by Sequoia Capital, Accel Partners, Greylock Partners, and Sutter Hill Ventures.
As a Marketing and Data Analytics intern, I have been primarily tasked with research and analytics work in preparation for Sumo Logic’s new website launch. For example, I performed competitive website and traffic analysis between Sumo Logic and their top 5 competitors by tracking backlinks, conversion rates, and other search engine optimization metrics. Through this website analysis conducted, Sumo Logic will be able to reduce spending, increase its conversion rate, and improve its return on investment. In preparation for the new website launch, I’ve also been coordinating with a web development agency and SEO gurus to optimize over 100 website landing pages with new messaging, keywords, and branding. I love working with numbers so the analytics side of my job is incredibly rewarding; after seeing how Sumo Logic’s website performs on certain SEO metrics, I am energized to spend my time to improve these numbers, whether it be using similar strategies to our competitors or innovating interesting ideas on my own.
Outside of website traffic analysis and SEO projects, I have been heavily involved in producing collateral material for new product feature launches and tradeshows. For instance, Sumo Logic will be attending its largest trade show sponsored by Amazon Web Services RE:Invent Trade Show from November 8 to 11. The booth presentation I put together, social media strategy, and pamphlets will be reached by over 10,000 attendees of RE:Invent. In this type of work, my design and creative side can shine—I can put together eye-popping graphics to help showcase the company brand with a fun and colorful splash.
While work takes up a significant time of my week, I’ve also really connected with people on the program and had tons of fun. Last week, I carved pumpkins with one of my suitemates, Chong (it was her first pumpkin carving!). The week before, I set sail with students on my program around the Bay (we went under the Golden Gate and Bay bridges!). The week before that, I ran the Nike Woman’s Half Marathon with Kelsey and got a Tiffany’s necklace at the finish necklace (it was my first half marathon!). I also squeezed in a concert (shout out to Enrique Iglesias and Pitbull!) and various networking events (saw Peter Thiel in the flesh!).
Overall, it’s been an amazing semester, and I can’t wait to finish the semester out strong in the next 6 weeks.
Nina Kamath ’16
Claremont McKenna College
Intern, Sumo Logic